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Success Case Study: Drunk Elephant-Finding the Sweet Spot Between Natural and Effective Personal Care

“Success Case Study: Drunk Elephant”, is part of GlobalData’s Successes and Failures research. It examines the details of and reasons behind the success of Drunk Elephant in the US. It delivers the critical “what?”, “why?”, and “so what?” analysis to teach you crucial lessons that increase your chances of launching successful products.

Officially launched in July 2014, Drunk Elephant has rapidly spread from its base in Texas across the US, Canada, Australia, and most recently the UK. Sales grew 600% to an estimated $30m in 2016 and its growth appears to continue unabated.

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Scope:

– Drunk Elephant generates its success from its ability to appeal to a wide range of consumers as a result of targeting all skin types.
— The brand clearly communicates the rationale used to choose product ingredients, boosting consumer confidence.

Reasons to buy:

– Increase chances of success by learning from brands/products that have performed well.
— Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
— Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
— Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Key Players:

Drunk Elephant

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Key Points from TOC:

1. Introduction
2. What?
3. Why?
4. Take-out
5. Appendix

About Us:

Orbis Research (orbisresearch.com) is a single point aid for all your market research requirements. We have vast database of reports from the leading publishers and authors across the globe. We specialize in delivering customized reports as per the requirements of our clients. We have complete information about our publishers and hence are sure about the accuracy of the industries and verticals of their specialization. This helps our clients to map their needs and we produce the perfect required market research study for our clients.

Contact Info:

Hector Costello

Senior Manager — Client Engagements

4144N Central Expressway,

Suite 600, Dallas,

Texas — 75204, U.S.A.

Phone No.: +1 (214) 884–6817; +912064101019

Email id: [email protected]