According to a new study of Fact.MR, worldwide sales of fabric conditioners closed in on 3,000 thousand tons in 2018, and are estimated to record a 2.7% Y-o-Y growth in 2019. The Liquid Fabric Conditioners Market has been underpinned by a slew of factors that range from development of environment-friendly products by manufacturers to increasing number of R&D activities for improving the water absorption and softness retention properties.
The study finds that several initiatives have been implemented over the years for maintaining high standards of environment and health safety of the laundry care products. The International Association for Soaps, Detergents and Maintenance Products (A.I.S.E.) continues to launch campaigns that promote a more sustainable use of energy and products in the laundry process. The Product Resource Efficiency Project of A.I.S.E. for the liquid fabric conditioner is a key example of such initiatives, which commits to targeted communication activities and create awareness on formulations of fabric conditioners and their applicability.
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What are Key Growth Determinants of the Fabric Conditioners Market?
Consumer demand for innovative and superior quality products has been encouraging vendors to launch fabric conditioners with unique packaging, technology, and quality at competitive prices.
Growing focus of the fabric conditioners industry on portfolio extension by including novel products, to gain a competitive edge, continues to remain a key growth influencer.
Increasing awareness on water pollution and environmental issues, linked with the laundry care products, has been providing an impetus to the development of eco-friendly fabric conditioners, and encouraging manufacturers to take green initiatives.
Demand for fabric conditioners remains significantly upheld by commercial end-users, who have directed their focus toward providing softness and elasticity retention, while eliminating problems associated with fraying and squashing the fabric.
Development of coconut oil-based fabric conditioners is being viewed by manufacturers as a more environment-friendly, hygienic, and economically feasible solution compared to the conventional product formulations. Lower cost and enhanced properties of these fabric conditioners is expected to drive their sales, in turn favoring the market growth.
Liquid fabric conditioners have gained high popularity as most effective solutions for eliminating odors and reducing the static in clothing. Sales of liquid fabric conditioners have remained robust, despite their relatively greater cost, with revenues estimated at over US$ 4,200 Mn in 2018. Alternative uses of liquid fabric conditioners, including removal of hard water stains, and preventing static shocks, are further expected to favor their sales in the near future.
A key trend that has been gaining utter traction in the fabric conditioners market is growing adoption of dryer sheets. Greater affordability of dryer sheets in combating the static cling, while providing softness and fragrance to clothes, has been driving their demand among consumers.
Intelligence and insights on the fabric conditioners market offered in this report are derived by using a robust, reliable research methodology. The methodology involves extensive primary interviews with leading industry players and opinion leaders, along with exhaustive secondary researches wherein insights are gained from credible databases. Information obtained from the primary interviews is further used for validating the insights gained from secondary researches. This report serves as an authentic information source for its readers, enabling them to make factual decisions for future growth of their businesses in the fabric conditioners market.
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