Dried soup also known as instant soup mix comprises of dehydrated vegetables, meat, vegetables and legumes among others. These ingredients are dehydrated using freeze drying or slow air drying process and there are no nutritional loss of the food. These are very convenient, easy to make and portable products and thus are popular among the working class consumers. They are mainly available in two packaging forms i.e., pouches and cups.
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One of the major drivers of this market is the rising demand for gluten-free soup products. With the rise in the demand for these products, marketers have also come up with various flavours to offer more choices to the consumers. Other factors such as rise in the disposable income and awareness regarding health mong the individuals also drive this market. Dried soup accounts for the major share in soup industry in terms of consumption due to its advantages over other types of soups such as canned or condensed wet soups. New packaging styles adopted by the marketers are playing an important role in drawing consumers’ attention. On the contrary factors such as availability of corn, salt and preservatives in high proportion in these products which are considered to increase the blood pressure and blood sugar levels may hamper the growth of this market. The health conscious population are less inclined to opt for such products.
The global dried soup market is segmented on the basis of content, preparation, packaging, distribution channel and region.
On the basis of content-
Vegetarian – largest market share
On the basis of preparation-
Regular – dominates the market
Organic – demand is on the rise due to health consciousness among consumers
On the basis of packaging-
On the basis of distributional channel-
On the basis of region-
Europe – largest market share
The global dried soup market is segmented on the basis of region into North America, Europe, Asia-Pacific, South America and Africa. Out of these regions Europe holds the largest market share followed by North America and Asia-Pacific. The major driver in Europe is the growing demand for high-quality meals that can be prepared at a short notice. In the US, North America is a major market but due to rising health concerns among the individuals the sales have been declining. However, new product launches and extensive advertising by the companies are expected to increase the sale of dried soup in the near future.
The key market players in the global dried soup market are General Mills Inc., The Kraft Heinz Company, B&G Foods, Nestle S.A, Unilever Plc., Nissin Foods Holdings Co. Ltd., Associated British Foods and many more to count.
Report ContentsRegional AnalysisReport Highlights
Market Drivers, Restraints and Opportunities
Market Size & Forecast 2016 to 2022
Supply & Demand Value Chain
Market – Current Trends
Competition & Major Companies
Technology and R&D Status
Porters Five Force Analysis
Strategic and Critical Success Factor Analysis of Key Players
US and Canada
Mexico, Brazil, Argentina and Rest of Latin America
EU5 (Germany, France, Italy, Spain, U.K.)
Nordic Countries (Denmark, Finland, Norway, and Sweden)
Benelux (Belgium, The Netherlands, and Luxembourg)
Rest of Western Europe
Rest of Eastern Europe
Australia and New Zealand
Rest of Asia Pacific
Middle East and Africa
GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
Rest of Middle East and Africa
This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.
Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
Consumer and Pricing Analysis
Market dynamics of the industry
Estimated Market Sizing in terms of volume and value
Recent trends in Market and impact
Research Status and Technology Overview
Extensive Industry Structure Coverage
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