The Global fitness app market size is anticipated to reach over USD 14.7 billion by 2026, according to a new study published by Polaris Market Research. In 2017, the fitness and activity tracking segment dominated the market, in terms of revenue. North America is expected to be the leading contributor to the global fitness app industry during the forecast period.
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A significant increase in the obese population, changing lifestyles, and increasing health concerns primarily drive the market growth. Other driving factors include increasing occurrence of diseases associated with obesity, increasing disposable income, and increasing awareness regarding health and nutrition. The increase in obesity related diseases such as diabetes and hypertension along with sedentary lifestyles of consumers further propel the market growth. The number of memberships for health clubs and gyms has increased significantly over the years, further promoting the growth of fitness app industry. Increasing demand in developing nations, increasing penetration of mobile devices, and availability of high-speed internet services is expected provide numerous growth opportunities to the fitness app industry players during the forecast period.
A few major fitness apps available in the market include Runtastic Results, Calorie Counter & Diet Tracker, and Sweat, Kayla Itsines Fitness among others. Runtastic Results: Workout & Strength Training is offered by the Austrian company Runtastic. As part of the primary marketing strategy in fitness app industry, the company offers a wide range of portfolio with 20 different mobile apps running on all platforms. Runtastic was bought by Adidas in 2015 to increase its market share in the global fitness market industry. Sweat: Kayla Itsines Fitness is an app offered by The Bikini Body Training Company. This app provides nutrition recommendations and a series of aerobic exercises in the Bikini Body Guide (BBG) to practice at home.
In regards with the global fitness app market share, North America was in the forefront followed by Asia Pacific and Europe. The increasing population in the region coupled with high disposable income drives the market growth. The sedentary lifestyle of consumers in the region has encouraged them to adopt fitness apps to stay healthy and acquire proper nutrition. Asia-Pacific is expected to grow at the highest rate during the forecast period. Increasing disposable incomes in developing countries of this region, rising awareness and increasing health consciousness, growing presence of fitness centres, and growing penetration of smartphones further foster the growth of the fitness app industry in this region.
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