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Denmark Payments Landscape Market Poised to Expand at a Robust Pace By Danske Bank, Nordea, Jyske Bank, Sydbank, Arbejdernes Landsbank, Nykredit, SEB, Dankort, Visa, Mastercard

Press Release

GlobalData’s “Payments Landscape in Denmark: Opportunities and Risks to 2022”, report provides detailed analysis of market trends in the Danish cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cash, cards, credit transfers, direct debits, and cheques during the review-period (2014–18e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2018e-22f). It also offers information on the country’s competitive landscape, including market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

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This report provides top-level market analysis, information and insights into Danish cards and payments industry, including —
— Current and forecast values for each market in the Danish cards and payments industry, including debit and credit cards.
— Detailed insights into payment instruments including cash, cards, credit transfers, direct debits, and cheques. It also, includes an overview of the country’s key alternative payment instruments.
— E-commerce market analysis.
— Analysis of various market drivers and regulations governing the Danish cards and payments industry.
— Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.


– To foster electronic payments in the country and offer instant international fund transfers irrespective of currency, a group of Nordic banks from Denmark, Sweden, Norway, and Finland plan to collectively introduce the P27 project in 2019. The project stems from the popularity of mobile payment apps like Swish in Sweden, Vipps in Norway, and MobilePay in Denmark. The P27 project will be based on an open access network and will enable consumers to make domestic and international payments instantly across the Nordic region. Transactions will be able to be made in currencies including Swedish krona, Danish krone, Norwegian krone, and euros. Banks that will support this infrastructure include Danske Bank, DNB, Handelsbanken, Nordea, SEB, and Swedbank.
— The capitalize on the growing popularity of alternative payments among Danish consumers, international payment providers are launching their solutions in the market, most recently Google Pay in October 2018. The solution enables users to make contactless in-store, online, and in-app payments by adding their payment cards to the wallet. In October 2017, Apple Pay was introduced in Denmark — supported by Jyske Bank (Visa debit cards only) and Nordea.
— On January 1, 2018 the government passed a law that prohibited merchants from charging debit and credit card fees for in-store and online transactions. The new law is applicable only for retail/individual cards, thus allowing merchants to still charge corporate or business payment cards. The regulation aims to protect consumers’ interests and foster the use of payment cards for transactions among Danish consumers.

Reasons to buy:

– Make strategic business decisions, using top-level historic and forecast market data, related to the Danish cards and payments industry and each market within it.
— Understand the key market trends and growth opportunities in the Danish cards and payments industry.
— Assess the competitive dynamics in the Danish cards and payments industry.
— Gain insights into marketing strategies used for various card types in Denmark.
— Gain insights into key regulations governing the Danish cards and payments industry.

Purchase this report online with 70 Pages, List of Tables & Figures and in-depth Table of Contents on “Payments Landscape in Denmark: Opportunities and Risks to 2022”@

Key Players:

Danske Bank
Jyske Bank
Arbejdernes Landsbank

Key Points from TOC:

Market Overview
Executive Summary
Card-based Payments
Merchant Acquiring
E-commerce Payments
Mobile Proximity Payments
P2P Payments
Bill Payments
Alternative Payments
Payment Innovations
Payments Infrastructure & Regulation

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